Entries Categorized as 'Evangelism'

Apple About to Unleash Shock & Awe on eLearning?

Date June 18, 2008

I’m a gadget freak. I’ll admit it. And my favorite gadget of all time is my Apple iPhone. Period. Frankly, it’s the device I’ve been waiting for these many years (and through one tragically horrible cell phone or PDA after another (may you rot in Heck, miserable, despised little Sony-Ericsson T610, […]

Hold on, Kawasaki! (And Tippie Too!)

Date February 15, 2008

In a previous post, I argued that an educated customer is a happy customer. I later illustrated that point by showcasing Apple’s iPhone ads, which don’t try to sell you the product by having some sexy, lithe pixie dance around with it in some abstract, quick cut music video (which worked just fine for […]

eLearning Is Selling

Date February 6, 2008

In a previous post, I talked about the increasing push by companies to use eLearning to teach their customers how to use their products (An Educated Customer Is a Happy (and Loyal) Customer) via online tutorials, thus increasing sales and customer loyalty while reducing support costs.
In another post, I argued that eLearning is really no […]

Tomayto, Tomahto - eLearning, E-Learning

Date January 30, 2008

eLearning, E-Learning, ELearning, e-learning, e-Learning, elearning (did I miss any?) - when will we all come to a consensus? We need a First Council of Nicaea for eLearning where we vote once and for all on a spelling we can all live with. Trying to load a page with the appropriate keywords for […]

Deliver eLearning Like Steve Jobs

Date January 30, 2008

I am, you could say, a bit of a Steve Jobs fan. Yes, the guy is infamously arrogant and well-known to be a real tyrant to work for. No, I probably wouldn’t want to hang out with him for a weekend (lunch maybe). And I certainly don’t have thick enough skin to […]

An Educated Customer Is a Happy (and Loyal) Customer

Date January 28, 2008

In my earlier post Adobe Video Workshop: Adobe Teaches You Adobe, I said I believed the next big wave of eLearning would be companies teaching their customers how to use their products.
I was wrong.
The current big wave of eLearning involves companies teaching their customers how to use their products.
And companies who aren’t teaching their customers […]

Great eLearning and a Great Steak

Date January 14, 2008

There are many in the eLearning development community who feel that good visual design is immaterial to eLearning design. How do I know this? Because I’ve experienced so much eLearning with horrific visual design.
Now I can guess what many of you are thinking - that I’ve been suckered by the Delicious Generation, where […]