Adobe TV: More Selling Through Teaching
April 9, 2008
Adobe unveiled its new Adobe TV site today, offering a variety of video-based instructional sessions (with real talking heads!) focused on using its vast arsenal of creative development tools.
I’ve made the obvious argument several times in the past (An Educated Customer Is a Happy (and Loyal) Customer, Adobe Video Workshop: Adobe Teaches You Adobe, eLearning Is Selling, Hold on, Kawasaki! (And Tippie Too!)) that a significant future trend in eLearning involves companies teaching current (and potential) customers how to use their products. Adobe continues to illustrate (pun?) this trend with the new Adobe TV site.
The line between marketing and education truly is becoming blissfully blurred.
If you use Adobe products (and as an eLearning developer, you almost certainly do), have a look at the new Adobe TV site.
As an appetizer, I highly recommend Caffe Fibonacci – Rufus and Tim’s Digital Kitchen, produced in a classic cooking show format. Educational and entertaining – it hits the eLearning sweet spot! Mmmmm!
Might I even be so bold as to give it an eLearning Hall of Fame nomination? Perhaps I might.
Bon appetit!
Sidenote: hey Adobe, how about ponying up some extra bandwidth and giving us the option of high-definition video? I like the full-screen viewing option, but the available resolution hardly does it justice.
Posted in Adobe, Content, eLearning Hall of Fame
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April 9th, 2008 at 10:35 am
Adobe has really taken to the video pieces since the Macromedia acquisition, and their site is enjoyable to click around in for the most part. So many creative uses of their own technology. I think this Adobe TV concept went mainstream when years ago Apple started releasing behind-the-scenes shorts on how the iPod, the old Mac Cube, and other Apple staples were created. Apple didn’t orignate the concept, but they simply made it cool.
These sorts of videos are definitely worth their weight in marketing, if they’re done right. I’m actually on a project right now where the client is taking a common process and moving it to another, more advanced and inclusive system. While the environment is not one that takes to whiz-bang marketing well, the delivery of the material will be a similar flavor as these videos. The key for us is to highlight what is better about the future versus the status quo. It will be a challenge, but Adobe TV could provide inspiration!
May 7th, 2008 at 7:23 pm
[...] Chris writes about how Adobe TV is incorporating the concept. The post is called, “Adobe TV: More Selling Through Teaching.” As this trend grows, it means writers used to writing instructional material will be taking [...]
June 19th, 2008 at 3:39 am
Thanks for the recommendation! Truly apreciated. We really hope to provide useful information and insight.
There are now many more episodes, actually, I believe that one episode of Caffè Fibonacci gets added each month.
Cheers,
Rufus
September 23rd, 2008 at 8:30 am
[...] Adobe TV even offers a short (and also free) how-to video for [...]