Common Craft: Uncommonly Unique

February 20, 2008

Common Craft are a Seattle-based husband and wife team (Lee & Sachi LeFever) with a distinct eLearning development style: they use hand-drawn paper cutouts and real live human fingers (!) for their instructional videos in lieu of fancy schmancy digital graphics and effects. Or, simply put:

We focus on simplicity, creativity and clear explanations to create videos that stick.

Nope, no abstract adult learning theory to get in the way of the message here. Just pen, paper, scissors, and a video camera. Sometimes perhaps a bit of string. This is as old school as eLearning gets. And it works!I don’t envy them all that tedious paper animation work. But I salute their unique and memorable approach. And their lengthy client list full of companies looking for something other than the same old, same old.In eLearning (and everything else), creativity is beautiful.

Posted in Presentations, eLearning Hall of Fame