eLearning Is Selling
February 6, 2008
In a previous post, I talked about the increasing push by companies to use eLearning to teach their customers how to use their products (An Educated Customer Is a Happy (and Loyal) Customer) via online tutorials, thus increasing sales and customer loyalty while reducing support costs.
In another post, I argued that eLearning is really no more than the art of selling (Deliver eLearning Like Steve Jobs). Or at least it should be.
Apple illustrates both these points with their iPhone television commercials, which sell the customer on the virtues of the product by actually teaching them how to use the thing. All in impossibly-short 30-second segments.
So while Apple continues to educate its customers (and potential customers) via online tutorials, like its Top Finger Tips series:
it’s also taking its eLearning assault to prime-time television. So you didn’t only watch Lost tonight, you also learned how to do car buying research on your iPhone.
Or on the iPhone you don’t have but suddenly really, really want.
Brilliant.
Addendum: check Michelle Gallen’s post on Howcast.com - a new online instructional video channel.
Posted in Evangelism, Presentations
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I'm an eLearning developer and presentation designer looking for (and striving to create) eLearning and presentations that delight as well as educate and inform. Please join me.
March 4th, 2008 at 1:13 pm
I also just read a great post (or magazine article…can’t remember) that talks about Apple’s in-store 1on1 training as their secret weapon converting PC users in mass numbers. We are only on the front end of this massive technology wave and shift in how we live on this planet. And there are still millions if not billions of people that are just now looking at which board they want to try out on their first wave. Ease of use is job 1, but an educated market is job 2.
I just discovered your blog today. I’m finding lots of great posts to catch up on. Glad I found you. You can find me at Corporate eLearning and Development
Cheers!
Brent
The eLearning Guild Annual Gathering 2008 Conference & Expo - April 14-17 - Orlando, FL
March 4th, 2008 at 1:44 pm
Hey Brent, good to see you here. Yes, I read your blog all the time. You’ll note it’s listed in my blogroll in the rightmost column.
I didn’t see you at TechKnowledge, though we did meet at DevCon in Salt Lake City last summer.